At Gliss Consulting, we believe that accessibility is a fundamental aspect of website design more importantly, it is the right thing to do. An accessible website means that people with disabilities or impairments can navigate and interact with your website with ease. This not only improves their experience but also enhances your brand’s reputation and potential for growth. In this blog, we'll be discussing five benefits of having an accessible website.
An Accessible Website Provides a Wider Audience Reach
Making your website accessible ensures that you're not excluding anyone from enjoying your content. This includes people with visual, auditory, cognitive, or physical impairments. By providing contrasting colors, alternative text, captions, and transcripts for images and videos, you'll enable people with visual or hearing impairments to enjoy your content. This allow you to reach a broader audience and create more opportunities for engagement, conversions, and business!
An Accessible Website Improves SEO
Accessibility features can improve your website's SEO (Search Engine Optimization). For instance, adding descriptive alternative text to images and videos can enhance your website's relevance and visibility in search engines. Search engines prioritize websites that provide quality content and excellent user experience. By making your website more accessible, you'll be creating a positive user experience that search engines will recognize and reward.
An Accessible Website Enhanced Usability
An accessible website means a more user-friendly website. By incorporating accessibility features, you're making it easier for everyone to navigate and interact with your website. This includes people with disabilities, but also people without disabilities who might benefit from accessibility features. For example, providing clear and concise headings, labels, and instructions can make it easier for all users to find what they're looking for on your website with ease. This leads to a more enjoyable and efficient user experience, which can increase engagement and conversions.
An Accessible Website Increases Brand Reputation
Having an accessible website can enhance your brand's reputation and credibility. When you prioritize accessibility, you're showing that you care about all your users' needs, regardless of their abilities. This demonstrates that you values diversity and equality. This attracts more customers and create a positive brand image that can differentiate you from your competitors.
An Accessible Website helps with Legal Compliance
As lawyers, you know we must talk about compliance. Having an accessible website is a legal requirement in many countries. For instance, in the United States, the Americans with Disabilities Act (ADA) requires nearly all businesses to make their websites accessible to people with disabilities. Failing to comply with accessibility regulations can result in legal action, fines, and damage to your brand reputation. By making your website accessible, you'll be complying with the law and avoiding any legal or ethical issues.
As your one stop growth shop, Gliss believes that accessibility should be a core aspect of website design, and we're committed to helping businesses and brands create inclusive and accessible websites. Contact us today to learn more about how we can help you create a website that meets accessibility standards and enhances your brand's potential for growth.